Maurizio Manzoni Architect
ALBERTA presents its collection designed by architect Maurizio Manzoni at Salone del Mobile 2019 in Milan. Alberta is a leading company in the field of quality furniture, strong of its established history of constant growth; this year the decision has been to appoint an important architect’s firm such as Manzoni’s for artistic direction and projects development. The outcome is incredible as the two companies share the same goals. On the one hand the Sbroggiò family, who owns the company, has the competence and will to create cutting-edge products featuring exclusive workmanship and materials; on the other hand, the Manzoni firm strongly believes in this concept by taking inspiration from tradition to create unique solutions and orient the design of the new collection in this direction. Therefore, the new products are absolutely personal, originating from the interpretation of ALBERTA’s special world. The production skills and sensitiveness of the company’s artisans are enhanced through these tailor-made projects. The partnership between these unique businesses has just taken the first steps: Salone del Mobile 2019 in Milan is the starting point towards a renovation rooted in tradition, which will focus on the appeal of the corporate brand. And in this view our stand becomes the symbol and the place for this evolution. A light, open architectural structure where the new products can express themselves in a new dimension that features warm and refined spaces. Here, our guests will enjoy the new proposals presented in their best finishing. Values such as quality of materials, attentiveness to detail and finishing, intelligent innovation, qualified production technology, eco-friendliness and flexibility are the pillars on which the new path is based; the design’s unique character and brand awareness are the other principles for an even more global opening. ALBERTA intends to export not only its products, but also the fine idea of a Made in Italy lifestyle, fully aware of its meaning. This partnership between Alberta and architect Maurizio Manzoni is witness to the fact that sharing goals has led Italian design products to be top in the world, combined with impressive production skills and innovative visions of style and functional elegance.